Attorney General Pam Bondi News Release


June 9, 2014
Media Contact: Jenn Meale
Phone: (850) 245-0150

Attorney General Bondi’s Office Obtains $425,000 in Consumer Restitution from Penny Auction Website

TALLAHASSEE, Fla. – Attorney General Pam Bondi's Office obtained $425,000 for consumer restitution through a settlement with Arrow Outlet, LLC, a penny auction website, resolving allegations that Arrow used programming code to deceive consumers throughout the country, and eligible consumers have until Aug. 16 to file a claim. ArrowOutlet.com allowed users to purchase and place bids on various consumer goods. The complaint filed in Leon County alleged that Arrow engineered an "auto-bid script" that artificially inflated the number of bids required to win a given auction. Allegedly, the auto-bid script was designed to place bids at certain intervals, thereby prolonging the auction, increasing the number of bids purchased and used, and preventing actual users from winning the items.

“I encourage all Floridians who may be eligible for restitution to submit their claims before the August 16 deadline,” said Attorney General Pam Bondi. “We will continue our efforts to protect consumers.”

The settlement agreement prohibits the defendant from, among other things, creating, administering, running, purchasing or in any way using a penny auction website to generate income. The lawsuit was dismissed upon execution of the settlement agreement.


The claims administration instructions and form can be found here:

http://myfloridalegal.com/webfiles.nsf/WF/KCAN-9KWSDL/$file/Arrow.pdf