Attorney General Pam Bondi News Release
June 1, 2012
Contact: Whitney Ray
Phone: (850) 245-0150
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Attorney General Bondi’s Office Requires 411-PAIN to Change Advertising Practices and Make Charitable Contribution of $550,000

TALLAHASSEE, Fla.— Attorney General Pam Bondi’s office has required the company 411-PAIN to change its advertising practices and to make a total charitable contribution of $550,000 as part of a settlement agreement entered today in Broward Circuit Court. The Attorney General’s Office filed a lawsuit against Florida-based 411-PAIN for alleged misrepresentations to consumers.

“We are protecting consumers by requiring 411-PAIN to change its representation of services and its advertising practices,” stated Attorney General Pam Bondi.

According to the complaint, the referral service misrepresented that consumers could be entitled up to $100,000 or more for injuries and lost wages sustained in accidents and that consumers could obtain more than $10,000 in Personal Injury Protection benefits or compensation for the injuries and lost wages, which is in violation of Florida Statute 627.736. Additionally, the company allegedly misled consumers into believing that actual police officers were mandating that consumers call 411-PAIN after calling emergency services due to advertisements that used actors dressed as police officers without clear disclosure that the individuals were paid actors.

The Broward Circuit Court, simultaneously with the filing of the lawsuit, entered a consent judgment barring the companies from the following practices: advertising any specific amount of monetary reward or lost wages; using a dollar amount in any advertising that promises more than $10,000 in PIP benefits; and depicting a police officer in an advertisement that does not clearly state the individual is a “Paid Actor.”

Of the $550,000 charitable contribution, $275,000 will go to the Broward Health Foundation for the direct benefit of indigent trauma patients who are sent to Broward General Hospital, and $275,000 will go to Joe DiMaggio Children's Hospital for the benefit of indigent pediatric trauma patients. To view the settlement, please click here:$file/411PainJune2012.pdf

Attorney General Pam Bondi is dedicated to protecting consumers from unfair and deceptive practices. Consumers who suspect any type of fraud should call the Attorney General’s fraud hotline at 1-866-966-7226, which is toll-free within Florida.