Shopping for friends and loved ones is an enjoyable part of the holiday season. As you're shopping online or in stores, please be vigilant and read the fine print on advertisements to avoid falling for misleading or deceptive advertising.
Some advertisements may claim that all merchandise is on sale or that a specific set of products are on sale with fine print that includes exceptions and limitations. Consumers may not realize that there are such limitations on the sale until after he or she arrives at the store or attempts to make the online purchase.
The Federal Trade Commission Act and Florida law prohibits unfair or deceptive advertising in any medium. Advertising must be truthful and not mislead consumers. A claim can be misleading if relevant information is omitted or if the claim implies something that is not true.
Consumers can file complaints about misleading or deceptive advertising by calling the Attorney General's fraud hotline at 1-866-966-7226 (in-state) or 850-414-3990 (out-of-state). Consumers can also file complaints online at: http://www.myfloridalegal.com.